I thought RL was right up there as generating top viewing figures outside of soccer. More so than club RU which has a much bigger broadcast deal I think.nathan_rugby wrote: ↑Tue Aug 22, 2023 11:48 amThey will pay what they think it’s worth based on the number of viewers, advertising etc.
The demand clearly isn’t there to warrant a bigger deal.
You can see with other sports Sky are willing to pay the money and promote. The issue is the RFL not growing the sport, not Sky.
If the sport was better funded and so could attract and keep the best athletes those viewing figures may well increase further. The Premier League wouldn't get the viewing figures it does if the top clubs could not afford some of the best players in the world and they do at least in part by the massive subsidy they get from Sky.
I think the issue stems from the fact under Nigel Woods the RFL accepted Sky's lower bid without putting the TV rights out to tender when the sport was arguably in a better shape and more attractive than it is now. I know IL was furious about that and rightly so but once you have let them have the same product for £15m less it is very hard to argue the opposite.
So we are where we are and the only way we are going to see significantly increased funding is if the sport can generate it from something other than TV money (stating the obvious) but that is a big ask. I' be astonished if IMG can rustle up an extra £16m just to get us back to where the sport was when NW was screwing it up.