I think the physical season tickets should be free as otherwise it's just another cost for those who are not comfortable with technology. I doubt they would be inundated with requests as plenty of people are OK with the tech and often prefer it.
As to being environmental friendly by not producing non degradable plastic tickets, thats being a bit disingenuous as organisation like the RSPB and National Trust issue non-plastic based environmentally friendly membership cards. Wigan could do the same so my guess is it is really about saving money.