Re: Stobart super league title sponsers
Posted: Thu Jan 26, 2012 12:50 pm
Apparently only about 5% off the fleet will bear any sponsorship.
The lack of money coming in to league is bound to have a knock on effect to the grass-roots of the game, who won't really see the benefit of the stobart deal.
I also don't really understand how exposure on the side of trucks is going to really spread the awareness of the sport, I think RL fans will get a kick out of seeing their club on a truck, but i never see a truck and think i'll look up whatever is on the side as i drive past with no ability to actually look this up. Surely a deal with a media company/broadcaster would've had a better effect if awareness and advertising is the sole aim.
The lack of money coming in to league is bound to have a knock on effect to the grass-roots of the game, who won't really see the benefit of the stobart deal.
I also don't really understand how exposure on the side of trucks is going to really spread the awareness of the sport, I think RL fans will get a kick out of seeing their club on a truck, but i never see a truck and think i'll look up whatever is on the side as i drive past with no ability to actually look this up. Surely a deal with a media company/broadcaster would've had a better effect if awareness and advertising is the sole aim.