A site for fans of Wigan Warriors RLFC. News, views, statistics, profiles and more all contributed by supporters of Wigan RL.
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Yeah, you can't see their logo at all!cpwigan wrote:I have to say if I was the sponsor I would not be happy simply on the basis the sponsor name is somewhat hidden. A white coloured font would highlight your name better IMO.
Did they actually run this pass any focus groups or anything? I mean real focus groups not people who would agree with anything Wigan came out with, even playing in pink frilly knickers if Madge or IL said it would given them a psychological edge!Right, as a non wigan supporter my opinion probably doesn't mean anything but … As a designer and someone who has worked in marketing for many years and worked with some pretty big brands, I will say this shirt is ridiculous, heres why. Your team in RL circles is massive, the name Wigan RL is probably one of the most recognisable names in RL, as are the colours your team play in. Why on earth when you have just won a championship and you get to play a WCC would your club decide to change one of the most famous and memorable aspects of your club - the team colours! if there was any time to release a kit that resembled the kit that your ultra successful team of the 80's wore it was now, horrendous piece of design, but above all, an horrendous waste of a marketing opportunity,. Imagine you all remembering the great 80's wigan team and then seeing what could be another great wigan team in similar colours.
Exactly Dave. The Brand Wigan RLFC is on the up and up and the traditional cheerry & white hoops are a big part of that brand. Russel Crowe is a mover and shaker but even he is wary of tampering to much with the famous Rabbitoh colours.DaveO wrote:This was posted by an opposition fan on rlfans and I have to say he is 100% correct:
Did they actually run this pass any focus groups or anything? I mean real focus groups not people who would agree with anything Wigan came out with, even playing in pink frilly knickers if Madge or IL said it would given them a psychological edge!Right, as a non wigan supporter my opinion probably doesn't mean anything but … As a designer and someone who has worked in marketing for many years and worked with some pretty big brands, I will say this shirt is ridiculous, heres why. Your team in RL circles is massive, the name Wigan RL is probably one of the most recognisable names in RL, as are the colours your team play in. Why on earth when you have just won a championship and you get to play a WCC would your club decide to change one of the most famous and memorable aspects of your club - the team colours! if there was any time to release a kit that resembled the kit that your ultra successful team of the 80's wore it was now, horrendous piece of design, but above all, an horrendous waste of a marketing opportunity,. Imagine you all remembering the great 80's wigan team and then seeing what could be another great wigan team in similar colours.
Which soccer team was it that brought out a non-traditional kits some years back? Was it Liverpool or Man Utd? Anyway it was so disliked by the fans it didn't take long for the club and players to realise this and it is attributed as having a negative effect on the teams performance. They ditched it pretty quickly.
Dave