highland convert wrote:exile in Tiger country wrote:Living down here in Leicestershire, I talk to a lot of union fans, and most of them have very little interest in club rugby, all that matters to the majority of union fans is the international game. Wigan as a club cannot learn anything about marketing club rugby from Saracens or any other union club. The RFL however could learn a lot from whomever markets that load of old tripe that gets 70,000 plus to watch fat blokes roll around in the mud after one of them has dropped a high ball to spoil the game of tennis kicking.
This post shows the total ignorance I refer to. Yo are talking about a sport followed by many Glasgow-Edinburgh to Southhampton. You equate it to a sport played in a heartland in the midlands/yorkshire and they are rubbish. Played at the top level the stars are every bit as fit as RL players. Yes rules have been brought in to make the game less attractive but it is still a major sport. They have proved the pennies put in by fans at the gate is not enough and have gone out and found the money elsewhere. Your post is on par with those hoping latics get the chop. the "if it is not my sport it is crap" is juvenile and it helps keep RL where it is stuck at present. A backwater minority sport held down by Sky who want to keep it where it is cos they get better money and viewing figure from magners league. Get your head out the sand. You are suffocating the sport. Jim
I don't see how what you wrote above answers the point exile made which you quoted which was about RU at club level not being able to teach us anything about marketing.
As you know I live in Chester and my son plays RU for Chester RU at senior colts level. Throughout his time at the club I wuld say a majority of parents involved take an interest in what their son does but do not actively support RU at club level.
None of them go an watch the senior side play and this is typical of many English RU clubs in the area where the senior and junior sides may as well be from different planets.
Some of them (half a dozen at most) follow Sale Sharks but very few of them actually go and support the side. Sale have a huge capture area and yet fail to get big crowds.
Sarries are lucky to get 6000 on. They have taken games to Wembley and got 40,000 for the day but if you read the comments on their web site the crowds for that are decreasing and it has not translated into increased support at their home ground. It all down to free tickets and deal for season ticket holders to bring friends. I think we do a far better job with the Big One which gets big crowds into
our ground which stands a far better chance of translating into repeat business in my opinion.
There is still plenty of room for Wigan to improve on marketing. Communication is lacking and despite IL's promise to keep the fans informed it was Sarries who announced Joel was leaving and that is poor. The web site and on-line shop is also poor and I am sure we could think of other things that need improving but I don't see the likes of Sarries being some shining light in terms of marketing that we have to look to what they do.