RL in London
Posted: Sat Oct 01, 2011 10:55 pm
I was in London yesterday and picked up a copy of the London evening Standard. This paper has an estimated daily readership of 1,394,000 (2010 figures). I went to the sport section. There were 11 pages in total, with 4 full pages dedicated to Union. In what has to be one of the most important weekends in the League calendar there was not one single mention of our game!
The RFL keep telling us that the game is making great strides in the south, and they seem intent on keeping Quins RL afloat no matter what the cost, without any real end product. I believe that without some high profile reporting in the main London media people will never be exposed to the game. Surely it would be worth the RFL actually buying space and mounting a major brand awareness campaign down there. I fully understand that a couple of successful pro clubs operating in the south would give the game an almost inestimable boost. Therein lies the tease - the promised land, but seemingly always just out of reach.
One thing is for sure; there is no point in just pumping money into a venture without having some clearly defined objectives, and systems for measuring outcomes. So come on RFL treat your punters with a little respect and tell us what - if any - are your plans for the expansion of the game in the south.
The RFL keep telling us that the game is making great strides in the south, and they seem intent on keeping Quins RL afloat no matter what the cost, without any real end product. I believe that without some high profile reporting in the main London media people will never be exposed to the game. Surely it would be worth the RFL actually buying space and mounting a major brand awareness campaign down there. I fully understand that a couple of successful pro clubs operating in the south would give the game an almost inestimable boost. Therein lies the tease - the promised land, but seemingly always just out of reach.
One thing is for sure; there is no point in just pumping money into a venture without having some clearly defined objectives, and systems for measuring outcomes. So come on RFL treat your punters with a little respect and tell us what - if any - are your plans for the expansion of the game in the south.