Derek Beaumont throws support behind Keely Hodgkinson and Wigan Warriors ahead of BBC SPOTY

[Firestarter]

Its scandalous that luke littler gets put in the frame ahead of luke humphries

It's because he has raised the profile of the "pub game" and if you asked Joe Bloggs to name a darts player, they would probably say Luke Littler.

A bit like if you asked Joe Bloggs to name a Rugby League player, they would probably say Martin Offiah, but IMG are going to change all that, NOT.

I get what your saying pal but it aint doing badly for just a pub game atm

[Wigan_forever1985]

Thing is what Darts did well is know its product.

It knows the product isnt the game itself its the almost "bingo" type atmosphere - it knows its audience and has played directly to it

So you'll see most the advertising for darts isnt about the matches its about the experience of "a night of darts" stag do/hen do group outing

and now they have a figurehead in Luke

[moto748]

Thing is what Darts did well is know its product.

It knows the product isnt the game itself its the almost "bingo" type atmosphere - it knows its audience and has played directly to it

So you'll see most the advertising for darts isnt about the matches its about the experience of "a night of darts" stag do/hen do group outing

and now they have a figurehead in Luke

You're not wrong there.