Super League has been dealt a major blow as a brand after it was announced that another sport has taken the name.
The change to summer rugby was aligned with the change to Super League and Rugby League in England has been synonymous with the brand and name ‘Super League’ ever since.
That change happened in 1996 but since then there have been a number of other sports have adopted the name meaning that there is a clear lack of brand identity for the competition among the wider sports fans.
The latest sporting league to be renamed as Super League is basketball with the British Basketball League being terminated in June, but reforming now under the name Super League basketball.
It means it will be the fourth major sporting league in England with the name following Rugby League, Women’s elite football and Women’s Netball.
News of the name change for basketball’s leading league in Britain was announced today with Hoopsfix reporting that the change would take effect from the upcoming season.
On the announcement of the basketball league taking the name, Steve Tomoney, owner of Caledonia Gladiators, said: “There has been much speculation over what our new league name would be, and we have unanimously decided that a fresh approach is needed.”
That is exactly what rugby league clubs decided back ahead of the 1996 rebrand but that brand has since been diluted with the creation of further leagues, whilst it came under major threat with the concept of football’s European Super League, which would eventually fall through.
The dilution was even labelled “degradation” by one rugby league fan who noted the number of Super Leagues that now exist within British sport.
Reporter Mark Woods also took to social media to report the news with a similar view, posting: “The new basketball league for the UK will be known as Super League Basketball – which is about as unoriginal as it gets and will cause brand confusion with netball and rugby league. Baffling.”
https://www.seriousaboutrl.com/rugby-le ... low-95587/
Rugby League’s Super League brand dealt major blow
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josie andrews
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Rugby League’s Super League brand dealt major blow
Anyone can support a team when it is winning, that takes no courage.
But to stand behind a team, to defend a team when it is down and really needs you,
that takes a lot of courage. #18thMan
But to stand behind a team, to defend a team when it is down and really needs you,
that takes a lot of courage. #18thMan
Re: Rugby League’s Super League brand dealt major blow
Crap name, needs changing for something a bit more jazzy like
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Blackpool_Pie
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Re: Rugby League’s Super League brand dealt major blow
Too JazzyBlackpool_Pie wrote: ↑Fri Aug 02, 2024 10:25 pmHow about
Rugby Leagues Snazzy Summer(ish) League plus Playoffs in association with IMG
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Firestarter
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Re: Rugby League’s Super League brand dealt major blow
What about Super league( the original) not all the copycat BS?
IF YOU STRIKE ME DOWN I WILL BECOME MORE POWERFUL THAN YOU CAN POSSIBLY IMAGINE
Re: Rugby League’s Super League brand dealt major blow
Much fuss about not a lot, I'd say. Who cares?
Re: Rugby League’s Super League brand dealt major blow
The fact that the RFL didn't trademark the name originally just shows how unprofessional they are.
These are two reasons not to trust people.
1. We don't know them.
2. We do know them.
1. We don't know them.
2. We do know them.
Re: Rugby League’s Super League brand dealt major blow
Just call it RFL. The NRL works, NBA works, AFL works.
Keep it simple
Keep it simple
Re: Rugby League’s Super League brand dealt major blow
Lets just call is The Super League, and everyone has to put the emphasis on *THE* when they say it... 
